Topic
Revenue
Revenue numbers go wrong in a few predictable ways: joins that double-count, counts at the wrong grain, and a handful of sources carrying the total. These guides show each one in real models.
Questions in this topic
How do you calculate order revenue without double-counting it?Avoiding revenue fanout when joining orders to order itemsRevenueHow should upgrades, downgrades and renewals be modeled?Modeling upgrades, downgrades and renewals as daily movementsRetentionRevenueDo a few traffic sources earn most of your revenue?Checking whether a few publishers earn most of the revenueRevenue
Best practices for this topic
Metrics used across these guides
- Order revenue in Order revenue without fanout
- Orders in Order revenue without fanout
- Item sales value in Order revenue without fanout
- Items bought in Order revenue without fanout
- Average order value in Order revenue without fanout
- Leads in Upgrades, downgrades and renewals
- Upgrades in Upgrades, downgrades and renewals
- Downgrades in Upgrades, downgrades and renewals
- Renewals in Upgrades, downgrades and renewals
- Active subscription in Upgrades, downgrades and renewals
- Bid revenue in Publisher revenue concentration
- Impressions in Publisher revenue concentration
- Publisher id in Publisher revenue concentration