Topic
Acquisition and traffic quality
Which channels bring people who stay, and how much of your traffic is real. These guides show how real products measure engagement by channel and flag low-quality traffic.
Questions in this topic
Are new visitors actually coming back?How this LookML project separates new and returning visitorsRetentionAcquisitionHow can you spot suspicious or low-quality traffic?Using user agents to flag non-browser ad impressionsAcquisitionWhich acquisition channels bring engaged visitors?How this LookML project measures acquisition qualityAcquisitionIs a cluster of IPs sending you fake traffic?Using IP clusters to investigate suspicious ad trafficAcquisition
Best practices for this topic
Why do two reports disagree on the same metric?Filters that quietly change what a metric meansBest practicesAcquisitionRetentionCan you divide clicks by impressions from different tables?Calculating CTR from separate impression and click tablesBest practicesAcquisitionCan you trust an id extracted from a string?Why parsing ids out of strings at query time is riskyBest practicesAcquisition
Metrics used across these guides
- New or returning in New vs returning visitors
- Sessions from new visitors in New vs returning visitors
- Sessions from returning visitors in New vs returning visitors
- New visitor share, as named in New vs returning visitors
- Visitors in New vs returning visitors
- Impressions in User agents and low-quality traffic
- Bid sum in User agents and low-quality traffic
- Sessions in Acquisition quality
- Bounce rate in Acquisition quality
- Events per session in Acquisition quality
- Channel in Acquisition quality
- IPs per cluster in IP clusters and suspicious traffic
- IPs per label in IP clusters and suspicious traffic